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Conversion XL - Digital Psychology and Persuasion Minidegree

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Conversion XL - Digital Psychology and Persuasion Minidegree

文件列表
  1. 01-Track 1- psychology foundations/01-People & psychology/01-Cialdini's 7 Principles of Persuasion - CXL Institute.mp421.6MB
  2. 01-Track 1- psychology foundations/01-People & psychology/01-Digital Psychology & Persuasion Training - CXL Minidegree Program Preview.mp410.22MB
  3. 01-Track 1- psychology foundations/01-People & psychology/02-Fogg Behavior Model - CXL Institute.mp49.78MB
  4. 01-Track 1- psychology foundations/01-People & psychology/03-Is There a Buy Button Inside the Brain- Patrick Renvoise at TEDxBend.mp457.42MB
  5. 01-Track 1- psychology foundations/01-People & psychology/04-Prospect Theory (explained in a minute) - Behavioural Finance.mp44.56MB
  6. 01-Track 1- psychology foundations/01-People & psychology/04-videoplayback.mp41.13MB
  7. 01-Track 1- psychology foundations/01-People & psychology/06-The Importance of Emotions and Persuasion (w_ case studies) - CXL Institute.mp4100.62MB
  8. 01-Track 1- psychology foundations/02-Attention Basics/02-Oxytocin and First Impressions - CXL Institute.mp48.64MB
  9. 01-Track 1- psychology foundations/02-Attention Basics/09-Eye Gaze Patterns - CXL Institute.mp412.52MB
  10. 01-Track 1- psychology foundations/02-Attention Basics/10-Understanding Online Reading Patterns - CXL Institute.mp411.27MB
  11. 01-Track 1- psychology foundations/03-Decision Making and Emotions/01-Research on Regret and Decisions.mp49.39MB
  12. 01-Track 1- psychology foundations/03-Decision Making and Emotions/03-Decisions and the Brain - CXL Institute.mp451.3MB
  13. 01-Track 1- psychology foundations/03-Decision Making and Emotions/04-Research on Emotional Decision Making - CXL Institute.mp456.07MB
  14. 01-Track 1- psychology foundations/03-Decision Making and Emotions/05-Research on Regret and Decisions - CXL Institute.mp453.58MB
  15. 01-Track 1- psychology foundations/03-Decision Making and Emotions/06-Persuasive Journey Mapping - CXL Institute.mp4127.95MB
  16. 01-Track 1- psychology foundations/03-Decision Making and Emotions/07-Master the Moment of Decision Using Applied Neuroscience Methods.mp485.57MB
  17. 01-Track 1- psychology foundations/04-Learning and Memory/02-videoplayback.mp49.14MB
  18. 01-Track 1- psychology foundations/04-Learning and Memory/04-Memory - Encoding - CXL Institute.mp462.1MB
  19. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/01-About Your Instructor - Roger Dooley - CXL Institute.mp49.05MB
  20. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/01-videoplayback.mp426.38MB
  21. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/02-It's Time for a Marketing Revolution - CXL Institute.mp419.38MB
  22. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/02-videoplayback.mp426.38MB
  23. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/03-Schools of Thought - CXL Institute.mp418.24MB
  24. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/04-EEG, Biometrics, Eyetracking, Facial Coding - CXL Institute.mp415.4MB
  25. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/05-How Do I Know this Isn't Bullshit- - CXL Institute.mp416.34MB
  26. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/07-The Persuasion Slide- Overview - CXL Institute.mp44.99MB
  27. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/08-Gravity - CXL Institute.mp414.88MB
  28. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/09-Nudge - CXL Institute.mp47.44MB
  29. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/10-Angle - CXL Institute.mp414.54MB
  30. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/11-Friction - CXL Institute.mp414.03MB
  31. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/12-Friction Part 2 - CXL Institute.mp413.19MB
  32. 02-Track 2- neuromarketing & persuasion models/01-Intro to neuromarketing/13-Friction Part 3 - CXL Institute.mp411MB
  33. 02-Track 2- neuromarketing & persuasion models/02-Applied neuromarketing/01-Brain fundamentals - CXL Institute.mp450.11MB
  34. 02-Track 2- neuromarketing & persuasion models/02-Applied neuromarketing/02-Control the attention - CXL Institute.mp439.9MB
  35. 02-Track 2- neuromarketing & persuasion models/02-Applied neuromarketing/03-Emotional resonance - CXL Institute.mp434.58MB
  36. 02-Track 2- neuromarketing & persuasion models/02-Applied neuromarketing/04-You have only 50 ms - CXL Institute.mp439.18MB
  37. 02-Track 2- neuromarketing & persuasion models/02-Applied neuromarketing/05-Implement core principles in your process - CXL Institute.mp436.14MB
  38. 02-Track 2- neuromarketing & persuasion models/03-Nonconscious Motivation/01-Dual Process Theory - CXL Institute.mp415.4MB
  39. 02-Track 2- neuromarketing & persuasion models/03-Nonconscious Motivation/01-The Elephant, The Rider and the Path - A Tale of Behavior Change.mp415.99MB
  40. 02-Track 2- neuromarketing & persuasion models/03-Nonconscious Motivation/02-Liking - CXL Institute.mp411.73MB
  41. 02-Track 2- neuromarketing & persuasion models/03-Nonconscious Motivation/03-Social Proof - CXL Institute.mp414.54MB
  42. 02-Track 2- neuromarketing & persuasion models/03-Nonconscious Motivation/05-Event Video- Social Proof Power Plays - CXL Institute.mp4123.29MB
  43. 02-Track 2- neuromarketing & persuasion models/03-Nonconscious Motivation/06-Authority - CXL Institute.mp418.65MB
  44. 02-Track 2- neuromarketing & persuasion models/03-Nonconscious Motivation/08-Reciprocity - CXL Institute.mp418.78MB
  45. 02-Track 2- neuromarketing & persuasion models/03-Nonconscious Motivation/09-Commitment and Consistency - CXL Institute.mp416.37MB
  46. 02-Track 2- neuromarketing & persuasion models/03-Nonconscious Motivation/10-Scarcity - CXL Institute.mp415.07MB
  47. 02-Track 2- neuromarketing & persuasion models/03-Nonconscious Motivation/11-Unity - The New 7th Principle - CXL Institute.mp420.58MB
  48. 02-Track 2- neuromarketing & persuasion models/03-Nonconscious Motivation/12-Lessons from -Pre-suasion- - CXL Institute.mp429.98MB
  49. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/01-Availability Heuristic - CXL Institute.mp48.39MB
  50. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/02-Important Psychological Tool - CXL Institute.mp410.62MB
  51. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/03-Courtesy Bias - CXL Institute.mp47.09MB
  52. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/04-Loss Aversion - CXL Institute.mp417.36MB
  53. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/05-Ben Franklin Effect - CXL Institute.mp46.39MB
  54. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/06-Framing Effect - CXL Institute.mp47.53MB
  55. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/07-Authority Bias - CXL Institute.mp43.23MB
  56. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/08-Fluency Bias - CXL Institute.mp47.48MB
  57. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/09-Bizarreness Effect - CXL Institute.mp44.52MB
  58. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/10-Narrative Fallacy - CXL Institute.mp411.82MB
  59. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/11-Confirmation Bias - CXL Institute.mp48.78MB
  60. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/12-The Barnum_Forer Effect - CXL Institute.mp46.65MB
  61. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/13-Design Tweaks & Brainy Hacks - CXL Institute.mp415.96MB
  62. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/14-Four Words that Double Persuasion - CXL Institute.mp44.34MB
  63. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/15-Priming - CXL Institute.mp429.61MB
  64. 02-Track 2- neuromarketing & persuasion models/04-Cognitive Biases/35-Extrinsic Incentives Bias.mp45.28MB
  65. 02-Track 2- neuromarketing & persuasion models/05-Building Trust/01-Pyramid of Trust - CXL Institute.mp480.88MB
  66. 02-Track 2- neuromarketing & persuasion models/05-Building Trust/03-Reviews.mp43.85MB
  67. 02-Track 2- neuromarketing & persuasion models/05-Building Trust/04-Domain Trust.mp46.44MB
  68. 02-Track 2- neuromarketing & persuasion models/05-Building Trust/06-Ultimatum Game.mp410.41MB
  69. 02-Track 2- neuromarketing & persuasion models/05-Building Trust/07-Improving Your Photographs - CXL Institute.mp4165.37MB
  70. 02-Track 2- neuromarketing & persuasion models/06-Building Habits and Loyalty/01-Goal Gradient & Endowed Progress Effect - CXL Institute.mp4199.4MB
  71. 02-Track 2- neuromarketing & persuasion models/06-Building Habits and Loyalty/05-Closing Sales & Closing Thoughts.mp415.63MB
  72. 02-Track 2- neuromarketing & persuasion models/06-Building Habits and Loyalty/06-Hooked Lecture – How to Build Habit-Forming Products.mp4145.05MB
  73. 02-Track 2- neuromarketing & persuasion models/07-Influence and interactive design/05-Evoking emotion.mp420.82MB
  74. 02-Track 2- neuromarketing & persuasion models/07-Influence and interactive design/06-Decision making - CXL Institute.mp416.72MB
  75. 02-Track 2- neuromarketing & persuasion models/07-Influence and interactive design/07-Trust & credibility - CXL Institute.mp412.46MB
  76. 02-Track 2- neuromarketing & persuasion models/07-Influence and interactive design/08-Creating a path - CXL Institute.mp42.64KB
  77. 02-Track 2- neuromarketing & persuasion models/07-Influence and interactive design/08-Creating a path.mp49.21MB
  78. 02-Track 2- neuromarketing & persuasion models/07-Influence and interactive design/09-Re-engaging customers - CXL Institute.mp415.76MB
  79. 02-Track 2- neuromarketing & persuasion models/08-Psychology and neuroscience for CRO/01-Introduction.mp4245.07MB
  80. 02-Track 2- neuromarketing & persuasion models/08-Psychology and neuroscience for CRO/02-Psychological design toolkit - CXL Institute.mp4821.97MB
  81. 02-Track 2- neuromarketing & persuasion models/08-Psychology and neuroscience for CRO/03-Human-computer relationships and trust.mp4375.78MB
  82. 02-Track 2- neuromarketing & persuasion models/08-Psychology and neuroscience for CRO/04-Cognitive psychology.mp4131.42MB
  83. 02-Track 2- neuromarketing & persuasion models/08-Psychology and neuroscience for CRO/05-Emotional design psychology - CXL Institute.mp4464.67MB
  84. 02-Track 2- neuromarketing & persuasion models/08-Psychology and neuroscience for CRO/06-Processes and tools for psychology-inspired design.mp4315.51MB
  85. 02-Track 2- neuromarketing & persuasion models/08-Psychology and neuroscience for CRO/07-Psychological design audit.mp4142.74MB
  86. 02-Track 2- neuromarketing & persuasion models/08-Psychology and neuroscience for CRO/08-Design clinic and practical hacks - CXL Institute.mp4305.91MB
  87. 03-Track 3- applied behavioral psychology/01-Psychology of products/01-Psychology of Products - CXL Institute.mp426.08MB
  88. 03-Track 3- applied behavioral psychology/01-Psychology of products/02-Beyond the Reward- Create investment - CXL Institute.mp412.6MB
  89. 03-Track 3- applied behavioral psychology/01-Psychology of products/02-Beyond the Reward- Create investment - CXL Institute2.mp412.6MB
  90. 03-Track 3- applied behavioral psychology/01-Psychology of products/03-Complete the Action - CXL Institute.mp485.4MB
  91. 03-Track 3- applied behavioral psychology/01-Psychology of products/03-Complete the Action - CXL Institute2.mp411.95MB
  92. 03-Track 3- applied behavioral psychology/01-Psychology of products/04-Keep them Coming Back - CXL Institute.mp466.89MB
  93. 03-Track 3- applied behavioral psychology/01-Psychology of products/05-Beyond the Reward- Create investment - CXL Institute.mp488.04MB
  94. 03-Track 3- applied behavioral psychology/02-Psychology of Websites/01-Dual Process Theory & Value Propositions - CXL Institute1.mp430.03MB
  95. 03-Track 3- applied behavioral psychology/02-Psychology of Websites/01-Psychology of Websites - CXL Institute.mp450.04MB
  96. 03-Track 3- applied behavioral psychology/02-Psychology of Websites/03-Dual Process Theory & Value Propositions - CXL Institute2.mp4208.46MB
  97. 03-Track 3- applied behavioral psychology/02-Psychology of Websites/04-Value Propositions - CXL Institute.mp422.72MB
  98. 03-Track 3- applied behavioral psychology/02-Psychology of Websites/05-Momoko Price on Value Propositions - CXL Institute01-.mp44.15MB
  99. 03-Track 3- applied behavioral psychology/02-Psychology of Websites/05-Momoko Price on Value Propositions - CXL Institute2.mp428.05MB
  100. 03-Track 3- applied behavioral psychology/02-Psychology of Websites/06-Define Key Action - CXL Institute.mp4223.92MB
  101. 03-Track 3- applied behavioral psychology/02-Psychology of Websites/06-Define Key Action - CXL Institute2.mp4223.92MB
  102. 03-Track 3- applied behavioral psychology/02-Psychology of Websites/09-Using Urgency to Boost E-commerce Conversions - CXL Institute.mp4274.22MB
  103. 03-Track 3- applied behavioral psychology/03-Psychology of Communication/01-Psychology of Communication - CXL Institute.mp427.18MB
  104. 03-Track 3- applied behavioral psychology/03-Psychology of Communication/02-Get the Timing Right - CXL Institute1.mp413.33MB
  105. 03-Track 3- applied behavioral psychology/03-Psychology of Communication/02-Get the Timing Right - CXL Institute2.mp4207.86MB
  106. 03-Track 3- applied behavioral psychology/03-Psychology of Communication/03-Capturing Attention - CXL Institute.mp4107.56MB
  107. 03-Track 3- applied behavioral psychology/03-Psychology of Communication/04-Create Action - CXL Institute.mp487.16MB
  108. 03-Track 3- applied behavioral psychology/04-Psychology of Pricing/01-Psychology of Pricing - CXL Institute.mp450MB
  109. 03-Track 3- applied behavioral psychology/04-Psychology of Pricing/02-The Context of Your Pricing1.mp481.31MB
  110. 03-Track 3- applied behavioral psychology/04-Psychology of Pricing/02-The Context of Your Pricing2.mp430.4MB
  111. 03-Track 3- applied behavioral psychology/04-Psychology of Pricing/03-Perceived Benefits - CXL Institute.mp4249.64MB
  112. 03-Track 3- applied behavioral psychology/04-Psychology of Pricing/04-Change Your Price's Perception - CXL Institute.mp4182.76MB
  113. 03-Track 3- applied behavioral psychology/04-Psychology of Pricing/04-Change Your Price's Perception - CXL Institute2.mp4325.41MB
  114. 03-Track 3- applied behavioral psychology/04-Psychology of Pricing/04-Change Your Price's Perception - CXL Institute3.mp429.25MB
  115. 03-Track 3- applied behavioral psychology/04-Psychology of Pricing/05-Optimize the Payment Process - CXL Institute.mp4107.67MB
  116. 03-Track 3- applied behavioral psychology/05-Social Proof/01-Social Proof - CXL Institute.mp412.16MB
  117. 03-Track 3- applied behavioral psychology/05-Social Proof/03-Conducting Customer Interviews - CXL Institute.mp410.23MB
  118. 03-Track 3- applied behavioral psychology/05-Social Proof/05-Negative Social Proof - CXL Institute.mp443.66MB
  119. 03-Track 3- applied behavioral psychology/05-Social Proof/07-How to Keep Social Proof Fresh - CXL Institute.mp496.95MB
  120. 03-Track 3- applied behavioral psychology/07-Developing & testing an emotional content strategy/06-Step 3- Emotional Content Strategy.mp45.93MB
  121. 03-Track 3- applied behavioral psychology/07-Developing & testing an emotional content strategy/07-Step 4- Testing - CXL Institute.mp470.55MB
  122. 03-Track 3- applied behavioral psychology/07-Developing & testing an emotional content strategy/09-Case Study #2 - CXL Institute.mp470.79MB
  123. 03-Track 3- applied behavioral psychology/08-Heuristic analysis frameworks for conversion optimization audits/02-Relevance.mp441.51MB
  124. 03-Track 3- applied behavioral psychology/08-Heuristic analysis frameworks for conversion optimization audits/04-Stimulating users to buy.mp454.32MB
  125. 03-Track 3- applied behavioral psychology/08-Heuristic analysis frameworks for conversion optimization audits/06-Confirmation - CXL Institute.mp4104.02MB
  126. 03-Track 3- applied behavioral psychology/10-Product messaging & salespage copywriting/02-How to Hunt and Gather Messages Online.mp4385.79MB
  127. 03-Track 3- applied behavioral psychology/10-Product messaging & salespage copywriting/06-Writing the First Draft - CXL Institute.mp4647.19MB
  128. 03-Track 3- applied behavioral psychology/10-Product messaging & salespage copywriting/07-How to -Punch Up- Your Copy - CXL Institute.mp4375.25MB
  129. 03-Track 3- applied behavioral psychology/10-Product messaging & salespage copywriting/09-Dispelling toxic copywriting myths - CXL Institute.mp4171.53MB
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