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Coursera - Marketing Strategy Specialization 2024

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Coursera - Marketing Strategy Specialization 2024

文件列表
  1. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/07_expert-interview-gabriel-saenz-de-buruaga-founder-and-co-ceo-of-wink.mp4132.69MB
  2. Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/01_the-building-blocks/01_course-trailer.mp46.04MB
  3. Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/01_the-building-blocks/02_why-is-consumer-behavior-important-in-the-marketing-process-framework.mp439.52MB
  4. Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/01_the-consumer-behavior-process.mp461.81MB
  5. Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/02_the-consumers-attitudes-perspective.mp421.17MB
  6. Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/03_the-contiuum-of-consumers-thought-process.mp433.94MB
  7. Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/01_prospect-theory-how-your-customers-rationality-affects-their-decisions.mp444.83MB
  8. Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/02_understanding-your-customers-limits.mp426.31MB
  9. Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/03_the-continuum-of-buying-decision-behavior.mp421.78MB
  10. Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/01_stages-of-the-consumer-decision-making-process.mp430.23MB
  11. Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/02_need-recognition-and-information-search.mp439.09MB
  12. Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/03_evaluation-of-alternatives-purchase.mp435.06MB
  13. Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/04_post-purchase-evaluation.mp429.18MB
  14. Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/02_constraints-on-decision-process/01_what-constraints-do-consumers-encounter.mp430.99MB
  15. Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/02_constraints-on-decision-process/02_information-processing-and-overload.mp467.63MB
  16. Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/03_perceptions-attitudes/01_how-perceptions-attitudes-affect-consumers-decisions.mp441.6MB
  17. Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/01_marketing-research-its-role-in-an-organization/01_the-importance-of-marketing-research-its-role-in-marketing-management.mp437.41MB
  18. Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/01_marketing-research-its-role-in-an-organization/02_the-steps-to-conducting-marketing-research.mp437.33MB
  19. Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/01_types-of-market-research.mp452.23MB
  20. Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/02_exploratory-descriptive-and-causal-research-part-i.mp443.11MB
  21. Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/03_exploratory-descriptive-and-causal-research-part-ii.mp430.51MB
  22. Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/03_experimental-research-fundamentals-effects/01_types-of-experimentation.mp425.33MB
  23. Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/03_experimental-research-fundamentals-effects/02_validity-reliability.mp417.9MB
  24. Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/04_experiment-design/01_types-of-experimental-designs.mp423.55MB
  25. Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/01_types-of-marketing-data/01_primary-data-in-market-research.mp424.03MB
  26. Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/01_types-of-marketing-data/02_secondary-data-scales-of-measurement.mp431.04MB
  27. Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/02_data-collection-in-survey-research/01_how-to-design-a-questionnaire.mp424.58MB
  28. Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/02_data-collection-in-survey-research/02_how-to-measure-and-scale-our-consumers-attitudes.mp432.4MB
  29. Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/03_sampling/01_target-population-and-sampling.mp412.4MB
  30. Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/04_data-analyses-fundamentals/01_categorical-data-metric-data-hypothesis-testing.mp426.19MB
  31. Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/01_course-trailer.mp46.8MB
  32. Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/02_marketing-warfare-intro-to-the-course.mp425.52MB
  33. Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/03_what-is-a-product-product-definition-and-product-levels.mp435.93MB
  34. Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/04_product-service-decisions.mp418.36MB
  35. Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/05_what-is-a-brand.mp427.02MB
  36. Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/06_the-product-life-cycle.mp427.44MB
  37. Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/01_planned-obselescence.mp425.61MB
  38. Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/04_product-strategy-matrices-bcg-matrix.mp426.47MB
  39. Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/06_product-strategy-matrixes-mckinsey-general-electric-matrix.mp425.53MB
  40. Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/08_product-strategy-matrices-ansoff-matrix.mp418.86MB
  41. Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/01_what-is-price.mp437.43MB
  42. Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/02_the-emergence-of-internet-pricing.mp433.83MB
  43. Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/03_internal-factors-affecting-price-definition.mp428.95MB
  44. Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/04_external-factors-affecting-price-definition.mp432.67MB
  45. Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/02_pricing-approaches/01_general-pricing-approaches-1-cost-based.mp422.98MB
  46. Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/02_pricing-approaches/02_general-pricing-approaches-2-value-based.mp425.62MB
  47. Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/01_the-importance-of-design-and-management-of-distribution-channels/01_why-are-marketing-channels-so-important.mp442.32MB
  48. Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/01_the-importance-of-design-and-management-of-distribution-channels/02_key-factors-in-designing-a-distribution-channel.mp459.76MB
  49. Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/01_the-importance-of-design-and-management-of-distribution-channels/04_how-to-manage-channels-and-resolve-conflict.mp451.85MB
  50. Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/02_the-evolution-of-trade-marketing/01_the-nature-of-trade-marketing.mp426.42MB
  51. Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/02_the-evolution-of-trade-marketing/02_how-is-trade-marketing-evolving.mp450.47MB
  52. Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/02_the-evolution-of-trade-marketing/03_expert-interview-sixto-collazo-international-director-of-loewe-perfumes-s-a-lvmh.mp495.31MB
  53. Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/01_important-developments-in-retailing.mp444.43MB
  54. Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/02_retail-strategy-and-multichannel-retailing.mp454.36MB
  55. Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/04_global-growth-opportunities-and-entry-strategies.mp446.95MB
  56. Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/05_the-emergence-of-online-retail-channels.mp451.68MB
  57. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/01_the-role-of-marketing-communications.mp457.09MB
  58. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/02_developing-effective-communications.mp459.5MB
  59. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/03_establishing-the-marketing-communications-budget.mp458.31MB
  60. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/04_deciding-on-the-marketing-communication-mix.mp437.43MB
  61. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/05_managing-the-integrated-marketing-communications-process.mp445.25MB
  62. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/06_expert-interview-jose-maria-rull-president-and-ceo-of-ddb-spain.mp473.46MB
  63. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/08_managing-media-and-evaluating-effectiveness.mp448.28MB
  64. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/01_developing-an-advertising-program.mp448.14MB
  65. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/02_sales-promotion-pr-events-and-experiences.mp4100.57MB
  66. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/03_direct-and-interactive-marketing.mp498.62MB
  67. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/04_developing-the-sales-force.mp464.26MB
  68. Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/09_trailer-the-marketing-plan.mp45.63MB
  69. Coursera - Marketing Strategy Capstone Project 2024-3/01_introduction-to-the-capstone-and-hotel-ipsum-a-marketing-and-commercial-strategy/01_what-does-the-capstone-project-involve/01_welcome-to-the-marketing-strategy-capstone.mp425.89MB
  70. Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/01_welcome-to-week-2/01_lets-talk-about-market-analysis-for-hotel-ipsum.mp420.22MB
  71. Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/01_why-is-consumer-behavior-important-in-the-marketing-process-framework.mp439.52MB
  72. Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/02_evaluation-of-alternatives-purchase-and-post-purchase-evaluation.mp436.54MB
  73. Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/03_buying-situation-comparisons-and-buygrid-framework.mp460.12MB
  74. Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/04_the-steps-to-conducting-marketing-research.mp437.33MB
  75. Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/01_welcome-to-week-3/01_lets-talk-about-the-marketing-strategy-for-hotel-ipsum.mp426.86MB
  76. Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/01_marketing-strategy-definition.mp455.84MB
  77. Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/02_segmentation-levels.mp421.22MB
  78. Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/03_segmentation-models.mp419.43MB
  79. Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/04_what-is-differentiation-and-value-proposition.mp413.14MB
  80. Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/05_what-is-positioning.mp418.79MB
  81. Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/06_positioning-statement.mp423.31MB
  82. Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/01_welcome-to-week-4/01_lets-talk-about-the-marketing-mix-for-hotel-ipsum.mp424.06MB
  83. Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/01_the-product-life-cycle.mp428.66MB
  84. Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/02_external-factors-affecting-price-definition.mp436.98MB
  85. Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/03_internal-factors-affecting-price-definition.mp430.44MB
  86. Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/04_key-factors-in-designing-a-distribution-channel.mp450.02MB
  87. Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/05_deciding-on-the-marketing-communications-mix.mp465.27MB
  88. Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/06_direct-and-interactive-marketing.mp499.04MB
  89. Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/01_welcome-to-week-5/01_lets-talk-about-the-expected-results-for-hotel-ipsum.mp429.18MB
  90. Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/01_critical-elements-of-the-internal-analysis.mp425.95MB
  91. Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/02_critical-elements-of-the-external-analysis.mp435.44MB
  92. Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/03_the-swot-matrix.mp454.68MB
  93. Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/04_the-customer-attraction-vs-customer-retention-dilemma.mp442.99MB
  94. Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/05_marketing-mix-definition-short-term-tactics-vs-long-term-tactics.mp451.06MB
  95. Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/04_end-of-the-capstone/01_congratulations-for-completing-this-capstone.mp412.85MB
  96. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/01_trailer.mp45.81MB
  97. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/02_1-0-why-positioning.mp421.31MB
  98. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/03_1-1-where-should-we-start.mp436.38MB
  99. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/04_1-2-positioning-as-a-key-element-in-the-marketing-process.mp418.56MB
  100. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/02_market-enviroment-analysis/01_1-3-market-environment-analysis-context-and-customers.mp423.75MB
  101. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/02_market-enviroment-analysis/02_1-4-market-environment-analysis-collaborators-competitors-and-company.mp415.04MB
  102. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/02_market-enviroment-analysis/03_1-5-what-do-we-get-from-a-proper-positioning.mp413.26MB
  103. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/01_2-0-what-is-a-segment.mp49.57MB
  104. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/02_2-1-mass-market-market-segments-niche-markets-and-individuals.mp420.58MB
  105. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/03_2-2-segmentation-levels.mp421.22MB
  106. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/04_2-3-why-should-we-segment.mp414.78MB
  107. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/02_benefits-of-segmenting/01_2-4-reasons-to-segment.mp418.48MB
  108. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/03_segmentation-criteria/01_2-5-segmentation-criteria-geographic-and-demographic.mp412.3MB
  109. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/03_segmentation-criteria/02_2-6-segmentation-criteria-psychographic-and-behavioral.mp422.62MB
  110. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/04_the-importance-of-a-correct-segmentation/01_2-7-how-to-come-up-with-an-effective-segmentation.mp423.61MB
  111. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/04_the-importance-of-a-correct-segmentation/03_2-8-segmentation-models.mp419.43MB
  112. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/04_the-importance-of-a-correct-segmentation/04_2-9-expert-interview-jaime-veiga-global-strategic-insights-southern-europe-head.mp487.34MB
  113. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/01_differentiation-and-value-proposition-identifying-the-positioning/01_3-0-why-differentiation.mp411.45MB
  114. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/01_differentiation-and-value-proposition-identifying-the-positioning/02_3-1-what-is-differentiation-and-value-proposition.mp413.14MB
  115. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/01_differentiation-and-value-proposition-identifying-the-positioning/03_3-2-positioning-in-real-life-exercise.mp416.45MB
  116. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/02_tools-to-be-able-to-differentiate-and-have-a-strong-value-proposition/01_3-3-frame-of-reference-points-of-parity-and-points-of-difference.mp423.24MB
  117. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/02_tools-to-be-able-to-differentiate-and-have-a-strong-value-proposition/02_3-4-how-to-come-up-with-the-points-of-difference.mp422.15MB
  118. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/02_tools-to-be-able-to-differentiate-and-have-a-strong-value-proposition/03_3-5-the-three-circles-model-urbany-davis.mp430.04MB
  119. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/03_strategies-for-a-successful-differentiation/01_3-6-differentiation-strategies.mp421.67MB
  120. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/03_strategies-for-a-successful-differentiation/03_3-7-session-3-summary.mp48.85MB
  121. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/03_strategies-for-a-successful-differentiation/05_3-8-expert-interview-jacobo-galvez-marketing-director-consumer-business-unit-at.mp432.37MB
  122. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/01_4-0-introduction-to-the-session.mp412.11MB
  123. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/02_4-1-what-is-positioning.mp418.79MB
  124. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/03_4-2-positioning-examples-at-citroen.mp454.43MB
  125. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/04_4-3-positioning-statement.mp423.31MB
  126. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/01_4-4-how-to-define-the-commercial-plan-based-on-the-positioning.mp428.13MB
  127. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/03_4-5-how-to-come-up-with-the-value-proposition-positioning-maps.mp421.13MB
  128. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/05_4-6-spider-web-perceptual-maps.mp417.02MB
  129. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/06_4-7-alternative-positioning-strategies.mp432.74MB
  130. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/03_positioning-trends/01_4-8-key-trends-impacting-positioning-1-2.mp435.4MB
  131. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/03_positioning-trends/03_4-9-key-trends-impacting-positioning-2-2.mp433.95MB
  132. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/03_positioning-trends/05_4-10-course-wrap-up.mp425.44MB
  133. Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/04_module-4-quiz/04_ready-to-continue-on-this-journey.mp45.63MB
  134. Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/01_introduction-to-the-marketing-plan.mp422.72MB
  135. Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/02_the-marketing-plan-interview-with-veronica-santos.mp445.86MB
  136. Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/03_the-marketing-plan-definition.mp436.96MB
  137. Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/04_objectives-and-structure-of-the-marketing-plan.mp441.17MB
  138. Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/05_the-4-main-parts-of-a-marketing-plan.mp429.37MB
  139. Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/06_critical-elements-of-the-external-analysis.mp435.44MB
  140. Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/07_critical-elements-of-the-internal-analysis.mp425.95MB
  141. Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/08_the-swot-matrix.mp452.34MB
  142. Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/09_the-nissan-leaf-case.mp433.7MB
  143. Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/12_how-to-complete-assignment-1-analysis.mp420.05MB
  144. Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/01_introduction-to-marketing-strategy.mp417.71MB
  145. Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/02_what-is-marketing-strategy.mp440.4MB
  146. Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/03_marketing-strategy-definition.mp455.84MB
  147. Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/04_financial-and-non-financial-objectives.mp425.39MB
  148. Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/05_the-customer-attraction-vs-customer-retention-dilemma.mp440.1MB
  149. Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/07_identifying-the-best-target-segment-for-your-product-or-service.mp450.49MB
  150. Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/08_how-to-identify-the-best-positioning-for-your-product-or-service.mp452.6MB
  151. Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/09_how-to-complete-assignment-2-marketing-strategy.mp427.06MB
  152. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/01_introduction-to-marketing-mix-implementation.mp410.19MB
  153. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/02_marketing-mix-definition-short-term-and-tactics-vs-long-term-tactics.mp451.06MB
  154. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/03_deciding-product-strategy-the-product-lifecycle.mp430.4MB
  155. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/04_deciding-product-strategy-product-levels.mp438.03MB
  156. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/05_deciding-product-strategy-branding-strategy.mp435.82MB
  157. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/06_an-interview-with-martin-boehm.mp427.34MB
  158. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/07_pricing-strategy.mp457.73MB
  159. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/08_distribution-channels-interview-with-maria-teresa-aranzabal.mp450.18MB
  160. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/09_distribution-channel-strategy.mp447.09MB
  161. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/10_integrated-communication-strategy-an-interview-with-eda-sayin.mp460.84MB
  162. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/11_how-to-build-an-integrated-communication-strategy-part-1.mp435.06MB
  163. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/12_how-to-build-an-integrated-communication-strategy-part-2.mp430.34MB
  164. Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/13_how-to-complete-assignment-3-marketing-mix-implementation.mp422.73MB
  165. Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/01_introduction-to-expected-results.mp414.01MB
  166. Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/02_interview-with-luis-rodriguez-baptista.mp454.23MB
  167. Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/03_the-expected-results-definition.mp421.29MB
  168. Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/04_metrics-for-financial-objectives.mp445.1MB
  169. Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/05_metrics-for-non-financial-objectives-brand-awareness.mp435.3MB
  170. Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/06_metrics-for-non-financial-objectives-social-media-brand.mp424.81MB
  171. Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/07_metrics-for-strategic-objectives.mp438.82MB
  172. Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/08_metrics-for-customer-objectives.mp441.61MB
  173. Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/09_the-marketing-plan-budget.mp450.39MB
  174. Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/10_how-to-complete-assignment-4-expected-results.mp418.47MB
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